24 elements you can feature on a custom product box
Less isn’t always more – especially in the world of product boxes and packaging.
Whether you are selling cosmetics, lotions, fresh-baked cookies, or auto parts, custom product boxes give you extra space to sell your product to consumers. Aside from your logo, company name, and brand colors, a product box can be custom printed and used to share a variety of information with your consumers.
In fact, since 40 percent of consumers share photos of product packaging on social media, it’s one of the most strategic places to use for advertising.
A smart message and call-to-action can reach your buyer at the very moment of truth in the buying decision. Often, it’s the last chance you have to reach your prospect and prove your product is the one to choose.
How important is a product’s packaging? Thirty percent of consumers base their buying decision on product packaging. It’s an important go-to source of information.
Envision a packed retail shelf and your product is off to the far left side. Will your ideal clients find your product among all the others? A custom box’s design pulls your customer’s eyes from the vast options in front of them and draws them to your product. The information you include on the box is the final piece to helping them decide if the product is right for them.
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The product’s ingredients
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How the product is manufactured
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Size, weight, storage and content details
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Special instructions
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Directions for using the product
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Who should use the product
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Information about your company
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Your company vision and history
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Your other products that go well with this product
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Why and how your product is different
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Required information for product labels
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Your company website or a specific product landing page
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Information about memberships or loyalty programs
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Bold colors and unique designs to stand out from competitors
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Special cutouts for a peek inside the box
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How to store the product
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Testimonials or endorsements of the product
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Advertising slogan
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The quantity of the product
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The size and dimensions of the product
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Variant for products that offer more than one option
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Benefits of using the product
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Call to action
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Expected outcomes, results or end-promise of the product
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Customizing your product packaging doesn’t have to break the budget. It’s an expense that supports advertising, product safety, distribution and storage, and your overall sales. Do you need help designing the packaging for your product? The design team at Uppercut Box Company is standing by and ready to help.Speak to a specialist today about your product.
September 2, 2023 @ 8:57 pm
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